On March 10, Honey Maid launched a new campaign called "This is Wholesome" which embraces the idea of family and love. They released a 30-second long commercial titled "This is Wholesome"; a commercial showing three different families, and even though these families may be different, they are still a wholesome family.
Now, some of you may have found this commercial to be heart-warming and sweet, but others did not. Honey Maid was soon engrossed in a social media blow-out with numerous individuals saying this commercial was "disgusting" or "wrong" and some even saying "evil". The commercial does portray multiple families: a same-sex couple, a bi-racial couple, a single parent, and a rocker family. These families were far from the stereotypical "wholesome" family traditional America is used to, and the fact that Honey Maid, a well-known family product for the past 90 years, took a stance in saying these are the new wholesome families, threw a lot of people off. After criticism, the media waited to see how Honey Maid was going to respond. A press release stating their support in same-sex couples? An interview explaining how America is changing? Or how about a video implying to push politics aside, and it does not matter who you are; family is everything and is it what makes us whole? In the beginning of April, Honey Maid soon released a follow-up video in response to the criticism that had thousands applauding.
Honey Maid received an overwhelmingly positive response to this video, with people saying thank you for embracing love. This company could have chosen different routes to go about in response to the criticism from the first video. Instead of fighting back, they chose to respond back with kindness: a simple video stating that it doesn't matter who you are, the only thing that matters with family is love. The motto "kill them with kindness" is the strategy Honey Maid chose to follow and it worked. All biases aside, it was a smart move because we have all heard it before, "The KISS (Keep It Simple Stupid) method works best" and that is exactly what Honey Maid did. No big press conferences, press releases, or a show at all. A simple response that allowed them to keep their all-American brand intact.
To my big-city dreamers, what do you all think? Did Honey Maid respond in the correct fashion to their criticism? Was there something they could have changed or made better? Tweet me or leave a comment! Until next time, keep dreaming!
~Selina P.
To my big-city dreamers, what do you all think? Did Honey Maid respond in the correct fashion to their criticism? Was there something they could have changed or made better? Tweet me or leave a comment! Until next time, keep dreaming!
~Selina P.